Effective Date: May 18, 2026
PennGrade1.com respects your privacy. This Privacy Policy explains how D-A Lubricant Company, including its PennGrade®, PennGrade 1® and related brands, collects, uses, shares and protects information when you visit or interact with www.penngrade1.com and related PennGrade 1® online services.
By using this website, submitting information through the site, contacting us or interacting with our online services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information collected automatically through your use of the website and information from third-party service providers.
Information You Provide
We may collect personal information when you:
- Contact us through a form on the website
- Request product information or customer support
- Sign up for emails, promotions or updates
- Search for where to buy PennGrade 1® products
- Register for events, promotions, ambassador programs or related activities
- Place an order or interact with an ecommerce feature, if available
- Communicate with us by phone, email, mail or social media
This information may include your name, email address, phone number, mailing address, company name, vehicle or engine-related information, order details, message content and any other information you choose to provide.
Information Collected Automatically
When you visit PennGrade1.com, we may automatically collect certain information about your device and activity, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Links clicked
- Time spent on the site
- Referring website
- General location information
- Cookies, pixels and similar tracking technologies
This information helps us understand how visitors use the website, improve site performance and deliver a better user experience.
Ecommerce and Payment Information
If purchases are available through PennGrade1.com or a related PennGrade 1® online store, payment information may be collected and processed by third-party payment processors or ecommerce providers. We do not control every aspect of those providers’ data practices and encourage you to review their privacy policies.
2. How We Use Information
We may use the information we collect to:
- Respond to questions, requests and customer service inquiries
- Provide product information and support
- Process orders, transactions or service requests
- Improve website functionality, content and performance
- Send marketing emails, promotional updates or company communications
- Manage events, contests, ambassador programs or promotions
- Help users find PennGrade 1® products or dealers
- Analyze website traffic and user behavior
- Protect the security and integrity of our website
- Comply with legal obligations
- Enforce our Terms of Use and other policies
3. Cookies and Tracking Technologies
PennGrade1.com may use cookies, pixels, analytics tools and similar technologies to help operate the website, remember user preferences, understand visitor activity and improve marketing efforts.
Cookies are small files stored on your device. You can usually adjust your browser settings to refuse cookies or alert you when cookies are being used. Some parts of the website may not function properly if cookies are disabled.
We may use third-party analytics or advertising tools, such as Google Analytics, Meta Pixel or similar services, if installed on the website. These tools may collect information about your activity across websites and online services.
4. How We Share Information
We do not sell your personal information in the traditional sense. We may share information with trusted third parties when necessary to operate the website, provide services or support our business.
We may share information with:
- Website hosting providers
- Ecommerce platforms
- Payment processors
- Email marketing providers
- Analytics providers
- Advertising or retargeting platforms
- Customer service tools
- Shipping and fulfillment providers
- Event, promotion or ambassador program partners
- Legal, compliance or security service providers
We may also disclose information when required by law, to protect our rights, to prevent fraud or security issues or in connection with a business transaction such as a merger, acquisition or sale of assets.
5. Marketing Communications
If you sign up to receive emails or promotional communications, we may send you updates about PennGrade 1® products, events, offers, news and related content.
You may opt out of marketing emails at any time by using the unsubscribe link in an email or by contacting us directly. Even if you opt out of marketing messages, we may still send non-promotional communications related to customer service, transactions, legal notices or account activity.
6. Your Privacy Choices
Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to:
- Request access to personal information we have about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Opt out of certain marketing communications
- Restrict or object to certain uses of your information
- Request information about how your data is shared
To submit a privacy request, contact us using the information listed below.
7. California and State Privacy Rights
Residents of California, Colorado, Connecticut, Virginia, Utah and other states with consumer privacy laws may have additional rights under applicable law.
These rights may include the right to know what personal information is collected, the right to request deletion or correction, the right to opt out of certain data sharing or targeted advertising and the right not to be discriminated against for exercising privacy rights.
PennGrade1.com is intended for a general U.S. audience. We will respond to verified privacy requests as required by applicable law.
8. Children’s Privacy
PennGrade1.com is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that information has been collected from a child under 13, we will take reasonable steps to delete it.
9. Data Security
We use reasonable administrative, technical and physical safeguards to help protect personal information. However, no website, system or electronic transmission is completely secure. We cannot guarantee that information will be free from unauthorized access, loss, misuse or disclosure.
10. Third-Party Links
PennGrade1.com may contain links to third-party websites, online stores, social media platforms, dealer websites or other services that we do not control. This Privacy Policy does not apply to third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.
11. Social Media and User Content
If you interact with PennGrade 1® through social media, promotions, events, ambassador programs or public posts, your information may be visible to others depending on your privacy settings and the platform’s terms. Information you choose to make public may be used in accordance with applicable law and any program-specific terms.
12. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, maintain business records and enforce agreements.
13. International Users
PennGrade1.com is operated in the United States. If you access the website from outside the United States, your information may be transferred to, stored in or processed in the United States, where privacy laws may differ from those in your location.
14. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the effective date above. Your continued use of the website after changes are posted means you accept the revised Privacy Policy.
15. Contact Us
For questions about this Privacy Policy or to submit a privacy request, please contact us:
D-A Lubricant Company / PennGrade 1®
801 Edwards Drive
Lebanon, IN 46052
Phone: 317-923-5321
Toll-Free: 1-800-645-5823
Website: www.penngrade1.com/contact/